Design Output
Hulu - v1 CES Launch
Immersive Browsing & Dynamic Collections
This animatic was presented privately to the press and studios during CES 2017. Cover story collections provide a rich discovery experience, and fliptray allows subscribers to easily change networks, view what's coming up, and switch to their lineups all while staying in playback.
"My initial impression of the new Hulu UI is that they've figured out how to add live TV to the service without making things more confusing or complicated for the user, and that's a big win." - Engadget
Live TV service & new product promotion
This video was part of the experiencehulu.com launch, promoting the new Live TV service and redesigned apps. It helped set the tone for the new experience, and signups for the beta launch exceeded expectations.
Hulu - v2 & Beyond
Define, Create and Validate
Since the beta launch of the new Hulu platform, several feature iterations have been designed and implemented across the product. From simple typography & badging updates, to more complex features like a live programming guide & cloud storage management; we work hand-in-hand with the business, product, and development teams to ensure alignment across the entire product.
Process
The first major product redesign
Crafting a new voice for Hulu
While working with Huge, a vast amount of design explorations were done to create the beginning of Hulu's new product. Through this work, a foundation of design components and interaction models were used to build the new framework.
Product framework
Creating flows and templates
After finding a voice, we worked hand-in-hand with the business, product, and development teams at Hulu to help define how content would live inside this new framework.
Packaging Deliverables
The styleguide & libraries
The final artifacts created before the full hand-off from Huge to Hulu was a product styleguide, as well as several template and component libraries for each functional area of the product.
